Pinterest is a blogger’s best friend when it comes to gaining blog traffic.
Now, that may surprise some of you, especially if you’re new to the blogging world. You’d think Google would be the best way to get page views, considering it’s a search engine and people can literally search for anything.
Here’s the thing though- Pinterest is a search engine, too. It’s a lot more visual than Google, but it’s literally the same concept. I’ll tell you something else, it’s much easier to be found on Pinterest, which is why most bloggers gain more traffic from Pinterest rather than Google.
Basically, we all need to take Pinterest very seriously, and that includes making our Pinterest profiles spectacular. When I first started blogging, Pinterest was the only way I managed to get people to my blog, and even now it’s still consistently my biggest source of traffic for my blog. Even now I regularly get close to 2 million monthly viewers on Pinterest, and that means I’ve got a lot of people looking at my profile and have the potential to get tons of traffic from Pinterest alone. That’s why I’ve made sure my Pinterest profile is in tip-top shape, and that’s also why I’m going over exactly how to create the perfect Pinterest profile for your own blog/website!
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CREATE A PINTEREST FOR BUSINESS ACCOUNT
Whether you convert your personal Pinterest profile or create a whole new account for your blog, make sure you’ve got a Pinterest for Business account set up.
There are a lot of great tools that a business account has access to that you just can’t ignore! One of the nice things about having a business account is that you can create Rich pins, which provide more info from your post on your pin and is more likely to be re-pinned versus a regular pin.
My favorite part of having a Pinterest for Business account though is that I can see my analytics for my account. This gives me an idea of how certain pins are performing, my audience reach, etc. So, when I’m working on growing my Pinterest following (and therefore increase blog traffic), I can see what works and what doesn’t for the audience I’m trying to attract!
ADD A CLEAR PHOTO OF YOURSELF IN YOUR PROFILE
Some bloggers choose to use a logo as their profile picture rather than a photo of themselves, but if you are the sole person running your blog, I recommend uploading a photo of yourself. Part of blogging involves creating a connection with your readers, and when someone stumbles upon your profile/pin, we want to see your beautiful face!
And please DON’T use a grainy photo of yourself on your Pinterest profile (or any platform, for that matter). It just makes for a bad first impression and can seem unprofessional, which is not what you want! You just need a photo that’s clear, shows your face, and has a non-distracting background.
INCLUDE YOUR BLOG’S LINK
This should be a given, right? Right. But just in case, be sure you’ve got your blog’s link on your profile! You’ll also want to make sure to claim your website as well, since it’ll open up some added features to your account and make it easy for people to find your blog!
I’ve included my profile’s homepage down below, and you can see that my blog’s link is in bold and it provides an easy link for anyone wanting to check it out.
INCLUDE KEYWORDS INTO YOUR PROFILE + BOARD DESCRIPTIONS
A profile description (and board description) has a big job. This gives the reader a quick snippet into what you do over at your corner of the internet, and it’s also going to be how they judge your overall brand. Both descriptions should be short, sweet, and filled with keywords.
Keywords are basically just words that describe your niche/topics you write about. So, my keywords might be blogger, blogging tips, bullet journal, etc. There’s a whole science to picking amazing keywords, but for the sake of keeping things simple, just go with general keywords that you write about/pin. When you’re picking keywords for boards, be sure that each of the keywords you choose pertain to the pins that you re-pin to that board, or at least have a close resemblance.
You want to make sure you include as many keywords as possible, as this makes it easier for people to find your profile/board!
ADD BOARD COVERS
Something else often debated in the blogging community regarding a Pinterest profile is whether or not you should add board covers. Personally, I prefer to use board covers for most of my boards, especially the top ones. To me, it helps your blog look more organized and it gives more cohesion to your brand. Board covers don’t necessarily have to look exactly the same, you could even do different background photos and keep a few elements the same to still give it that cohesion.
ORGANIZE YOUR BOARDS
This is something many people overlook, but it’s very important, especially if you’ve got a lot of seasonal boards you use.
You want to put your most relevant boards at the top of your profile so they can be accessed easily. But, for seasonal boards, you really don’t need them at the top year-round. So, make sure you’re putting your most important, relevant boards at the top and move them when they’re no longer important.
Most bloggers know that Pinterest is important, but sometimes I think we forget that our profiles are truly the first impression readers have of us, so it’s very important that we look professional and like we know what we’re doing (even if we’ve got no clue.) So, if you’re looking to increase your reach on Pinterest, or even your blog traffic in general, these simple tweaks can really make a world of difference for your Pinterest profile!
MAKE SURE YOU PIN THIS POST TO PINTEREST!
Got any Pinterest profile tips? Share ’em below!
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