Just because you’re a go-getter doesn’t mean you’re the best goal-setter.
Trust me, I know. I’m one of those people who’d rather jump right into something and plan it all out later. That’s why I got married quickly, had a baby young, and changed my major in college a total of 3 times (so far.)
Not that I regret any of that, but I learned the hard way that blogging is a beast to tackle, and if you don’t have a solid game plan, you’re just setting yourself up to fail.
That’s why setting goals is so important. If you’re struggling to grow your blog, and you aren’t setting goals for your blog, this will change your life, girl. And don’t worry, it’s pretty easy once you know how to set the right goals! So, sit back and enjoy this good ole’ guide on how to do exactly that!
Haven’t started a blog yet? Go here for an in-depth tutorial.
WHY SET GOALS?
Blogging without goals is like flying blind. You’ve got no direction, no idea of where you’re headed. You need a plan for your blog if you want it to succeed, and setting goals helps you work towards something.
Maybe you’ve got a vague idea of what you want from your blog, but sitting down and actually writing out your goals (and then crushing them) motivates you to keep progressing towards your ultimate, long-term aspirations. This also makes it easy to track your blog’s progress and determine whether your methods for growing your blog are working or not. Not everything you do is going to be game-changing for your blog, and that’s a-okay. But you’ve gotta figure out what does work so you can keep doing it!
WHY ARE YOU BLOGGING?
Before you can actually set goals for your blog, you’re going to have to do some soul-searching and figure out why you’re blogging. Is it to connect with others online and build a community surrounding the things you love? Or maybe you’re just trying to make a sustainable income so you can quit that 9-5 brain-killer of a job.
There could be a million reasons why you’ve started a blog. But whatever those reasons are, find them (and maybe narrow it down from a million to one or two super important ones.)
For me, I want to help women organize their life and grow their blogs so they can make profits from their passions. I want to create a community where we can help each other continually grow our blogs, and also make enough of an income that I can work on doing this full-time.
Whatever your reason is for blogging, this is your big-picture goal for your blog and EVERYTHING you do regarding your blog should revolve around achieving these goals.
HOW WILL YOU ACHIEVE YOUR BIG GOAL(S)?
Once you know why you’re blogging, you can begin setting monthly/weekly goals that ultimately work towards those big dreams.
For example, let’s say your reason for blogging is to make some moolah. Great! Now… how are you going to do this? Will you sell e-books, products on Etsy, your soul?
Maybe you’ve got an idea of how you want to make money blogging, but you need to also consider any other factors that’ll affect how much money you make. Like blog traffic, for example, because the more visitors you have coming to your blog, the more money you’ll likely earn. Promotion/Advertising is another because it’s a way to get more traffic which, again, increases revenue.
These supporting factors are going to be what drives your smaller, more day-to-day goals, so it’s important to give them a lot of thought! Once you know what you need to do to achieve your big dreams for your blog, you want to create blogging goals that influence these factors.
HAVE SMART GOALS
But not just any goals. You can set as many goals as you want, but if they’re not SMART goals, they’re not gonna really help you.
So, what the hell are SMART goals? I’m glad you asked!
SMART GOALS ARE:
Specific– What exactly do you plan to achieve? The more specific, the better.
Measurable– If you can’t measure your goal, it’s hard know whether you’ve succeeded or not.
Achievable– Just be realistic. Don’t say you wanna make a million dollars in your first month of blogging (unless that’s a plausible scenario, in which case girl, show me your ways!). Start small and work your way up.
Relevant– How does your goal line up with your purpose for blogging, your big-picture goals that we talked about?
Timely– Give yourself some sort of timeline. If you set a deadline, you’re more motivated to actually work on your goal so you can finish it on time.
TRACK YOUR PROGRESS
It’s not enough to just set some goals, you’ve also gotta keep track of the progress! This way you can get an idea of what’s working for your blog, and what needs to change.
I use the analytics from Google Analytics to look into my audience/ page views, and I use Tailwind’s analytics to get more insight on my Pinterest profile in general. I’m in love with how detailed the information Tailwind provides is, and it really helped me figure out when the best time to pin was, as well as how many pins I need to schedule a day. Totally changed the game for me and I give it a lot of credit for my follower count on Pinterest!
So don’t just overlook these tools-use them! That’s why they’re there, and trust me, they WILL help you grow you blog and continue to crush your goals!
PUBLICIZE YOUR GOALS
Okay, who else here has watched Spongebob? All of us, right? (and if you didn’t, what were you doing with your childhood??) Anyway, remember that episode where Spongebob thinks he’s ugly (but he really just has bad breath) and Patrick has him scream from the rooftop of his pineapple ‘I’M UGLY AND I’M PROUD’?
This is how open we need to be about our goals, and let me tell you why.
Have you ever wanted to lose weight, and gone on Facebook to talk about exactly how much weight you wanted to lose? Probably not. That’s because, deep down, we know we’d have to be held accountable if we made our goal public. Because if we don’t meet that goal it would be kind of embarrassing when everyone knows that we failed. So, we keep our goal to ourselves, and if we don’t meet it, hey, at least we didn’t tell everyone about it.
That’s going to change with your blogging goals. I want you to be like Spongebob and metaphorically scream from the rooftop of your pineapple in Bikini Bottom all of your goals. Post them on your blog, write them in the sky, tell all your friends, do whatever you need to do to make sure you’re held accountable. Once you’ve made your goals public, there’s no going back, it’s only pushing forward from there.
Setting goals for your blog gives you direction and can truly transform your growth and strategies. With my first blog, it took me months to see any real growth, but with this blog I grew my email list and got thousands of page views in my first month, and I truly think having goals help with this.
FEEL FREE TO SHARE THIS TO PINTEREST!
What are your blogging goals this month?
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